Passionate and
Results Driven.

About Us

We are experienced researchers and marketers who strive to bring the human story to life.

Our Founders

Liz Farquharson

Founding Partner - Managing Director

Liz possesses the rare ability to think creatively whilst managing the many and varied projects at Hoop. Additionally, Liz has both strategic skills and commercial acumen, built up over years working with dynamic organisations, both domestically and internationally.

Liz’s marketing background works well in the research field to ensuring insights are tailored and optimised for our clients.

Graeme Uhd

Founding Partner - Head of Insights

Graeme has over 30 years of experience investigating the behaviours, motivations and opinions of Australians.

Having worked in agency, broadcaster and client businesses, he has a great understanding of the needs of all stakeholders and how to build research solutions that create great results.

Together the founders have over 45 years of research, media and marketing experience and have a well rounded view of the marketing industry having worked for big agencies and media publishers once themselves. They are also supported by an enthusiastic and highly experienced team and carefully chosen suppliers & associates.

"Hoop provides us with insights that allow us to make better business decisions. It’s not just reams of data, but it is well thought out results that show that they really understand our business and our industry."

Manager - Insights & Data

"We have worked with Hoop over many years and many projects. Hoop's strengths are in their unique talent to find genuine insight and make this easy to understand and explain to our clients and staff."

Marketing Director

"Graeme and Liz are always enthusiastic and bring a fresh perspective to projects that we brief them on. With the way that the media landscape is changing, it is good to see a company that keeps abreast of consumer change and is continually looking at new ways to do things."

Insights & Analytics Director

"Hoop’s marketing acumen, as well as their research experience, are what make them stand out from other research suppliers. It allows us to get to a solution quicker, and with more confidence."

Chief Executive Officer

The Behavioural Economics Guide 2021

The Behavioural Economics Guide 2021

by | Oct 29, 2021 | Behavioural Economics

The 2021 Behavioural Economics guide is available at the link below. Always a great resource, the team at BE Guide continue to produce a great comprehensive guide whether you are a seasoned professional in the BE space, or a new person looking to understand more....

The Behavioural Economics Guide 2020

The Behavioural Economics Guide 2020

by | Jul 3, 2020 | Behavioural Economics

The 2020 Behavioural Economics Guide continues to be a great resource for keeping up with the trends and changes in BE. This year's editorial (by Elke Weber) looks at the dual challenges of COVID 19 and climate change affecting all of us in 2020 (and beyond). Click...

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