Xero
Brand Tracking
Xero
Monitoring brand sentiment and the effectiveness of the communication strategy Australia and USA.
Objectives
To track the perception and awareness of the Xero brand in Australia and the US. To develop benchmarks of brand attributes to enhance brand strategy and inform communication planning.
Elements
Ongoing online quantitative brand survey. Additional case studies with Xero and their media partners to measure the effectiveness of advertising campaigns.
Can we help you too?
