Travel Study
Fairfax Media
Traveller
Developing category level insights for the launch of the Traveller website, creating content and partnership ideas.
Objectives
To bring content and relevance between Australian’s travel behaviours and interests and their online behaviours, then help tell the story to the media trade.
Elements
Online quantitative survey, online
qualitative forums, vox pops and
production of a short film, web assets,
brochures & industry presentation.
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