Menulog
Campaign Effectiveness
Menulog + The Bachelorette
Measuring the efficacy of a TV sponsorship.
Objectives
To measure viewer awareness of the Menulog sponsorship and to access the multiplier effect of their assets used across the series. Overall we were to eveluate the effect to ‘brand’ and the return on investment to the sponsor.
Elements
Online survey for viewers of the TV series ‘The Bachelorette’.
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