Aussie Mums
9Honey
Defining the modern Aussie mum and how best to connect with her.
Objectives
To showcase the modern Aussie mum and how she is adapting in a world with new technology, products and services. To identify longitudinal changes in her attitude and behaviours over the last 5 years.
Elements
Comprehensive quantitative study,
online focus groups and vox pops.
Presentations to trade.
Can we help you too?
